The TikTok genre that emerged around the feature most often sought its amusement from finding its boundaries, anthropomorphizing it and blaming both real and imagined faults on its developing personality (one particularly jarring video links the feature to the serial killer fandom, claiming it mispronounces Ted Bundy as "daddy"). While in some respects the feature gets a similar treatment to many other voice effects, what pushed it to viral fame was that it had the substance to be treated as a character, as opposed to just a gimmick. In contrast to its entertainment-led predecessors, the use of text-to-speech has focused a lot more on its abilities as a standalone device. The shaky, distorted voice, known officially as the vibrato effect, has been a favorite in this respect. Voice effects are an inescapable part of the TikTok experience, increasing your dramatic range or even simply adding some extra interest to a basic storytime. On top of that, the feature could thrive because of the precedent that had been set for it. In part, the popular uptake of text-to-speech is thanks to its integration in the app, making it an easy option to select whenever you type out text as opposed to being buried deep in the settings. A new way to test the creative boundaries of TikTokers everywhere, the disembodied voice became the platform’s newest rising star. Pretty much every big social media platform offers some basic accessibility options, many of which offer voiceover as a feature for visually impaired users - but none of which have captured the imagination of their general content-creating public like TikTok. More unusual though, this function has enjoyed use by an audience much bigger than who it was intended for. So, when TikTok’s text-to-speech feature was rolled out last month, it was considered by some as long overdue. According to compliance standards, accessibility options are not technically a legal requirement for social media. However, there have been some areas in which this myriad of effects has lagged, some of which happen to be more important than others.
For example, the interactivity that drives many TikTok phenomena would be completely unthinkable without the ease of access provided by the Duet function. Some of these are more throwaway, meme-worthy options, but others are integral to its functioning as a platform.
Whether you want a chipmunk voice or you’re in need of a full green screen, there’s an option to make your creative vision a reality - and more importantly, allow you to contribute to its latest trends.
Nothing thrives in the cutthroat world of social media without its fair share of innovation, and as the briefest exploration of TikTok will tell you, much of this platform’s ingenuity comes from its extensive library of effects.
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